Shakin Moo Campaign

This cram lesson we were working at parkside. This moring we were discussing about what kind of questions we could ask Chris that owns the shop Shakin Moo. We had come up with a lot of ideas such as branding. This meant what type of colours to use so when you look at it straight away you know that its Shakin Moo. We said what type of customers are they tring to attrack. Also we went to Shakin Moo and talk to Cris about making a slide show on the tv he has and some cool music t go with it.



He is also aiming for Primark cutomers as well as students. We disscused how we could attrack more people and make it advertising more better and effective. Like Cris said we need it to come alive. Shakin Moo's strenth is that its local. Its not far away from customers. They do offers and deals like if you go so many times you get a stamp and when you get 10 you get a free milkshake. When you get 20 you get a t-shirt. I think this is really affective because if more people get t-shirts then while they are walking around they are advertising it more.



After lunch we got into groups and had to disscuse about what and how we are going to make a leaflet to advertise Shakin Moo. We also came up with some really good ideas such as samples of milkshakes for 20p each. We said to charge 20p each because some people take advantage of free stuff. Also we came up a slogo for the samples "try before you buy"