CRAM pitch

It was the week of the pitch to the client and we had to make a power point presitation. We includeed all of our research that we have done in the past 8 weeks also.We talked about our ideas to improve Shakin Moo and then went to photoshop to edit what our leaflet was going to look like from front, back to inside to page 1 to page 2 and so on.......

THIS IS THE LEAFLET SHAPE DESIGN

I had aslo made a sample of the leaflet that is in my folder. I had to make two so Cris the owner of Shakin Moo could have one. He said our ideas were very good and creative. He also gave us some feed back which is in my folder. We need to do some improvements for next time because while we were making the leaflet we didn't think of how much it would cost to make our leaflet. Cris said its good but too expensive. I personaly think that went wrong was that when we were doing the presentation we had to talk and I think the group including me was very nervous but however when I did some speaking and explaining the ideas it gave me more confidence. but I think that confidence is the key when presenting something. I also thought that I worked better in a group than on my own we could share ideas and disscuse what would work and what would not and why. Through out the 8 weeks I have learn a lot about Campaigns and what you need to do to make them effctive. Also to show examples of advertising before we started and said how they were effective such as bold titles. Maybe have one word that appeals to customers straight away e.g " FREE". Most customers see the word free and would read more about it. So I have learn that you need to put things in the leaflet that would appeal to customers.

For our Research we looked at the two websites

http://www.campaignlive.co.uk/

http://www.thedesignspiration.com/articlas/40-clever-advertising-campaign-of-mcdonals

The first website was very helpful because it explains the top tips how to make your campaign look good.

I didn,t think the second one was helpful because It wasn't realy what I was looking for it was about campaign but it didn't make it clear as well as the first website I visited.

My research did help to learn more about campaign and what it's about.

Cram shakin moo

Today in cram we were working at Parkside so we could actually go to Shakin moo. Before we went we all done a quick sketch of what we were going to take the picture of. Then we made a list of things of how we were going to take the shot. I made a little list of taking the shot with the camera looking upove. Also I turned the camera slanted so it looked different. In shakin moo we had some edvice from Cris. He helped a lot by anwering some of our questions.

After we had our images we then went back to Parkside and started to animate the images on photoshop. Most of the images we just used a tool called curve and it would make the picture go different colours and it looks more intresting. Also we had took a picture of the menu and the menu was shiny and so it was showing our reflfection. when we changed the colours by animating it. You can see the relflection of me taking the picture it looks very cool and creative.it was like this and now ............................this!!!!

I personaly thought that it was a bit hard because I didn't know what to realy take a picture that would represent Shakin Moo. However from my expirence I realy enjoyed taking shots of the Shop and finding ways to make the pictures look more intresting. I think next time we should improve the picture above. As you can see there is light reflecting and if you look at the second version its like a pink smuch and I think it looks a bit messy so we should of maybe re-take the picture.

Therefore I think I did better than what I thought I would.

Hi Rebecca

Some good comments here. Try to include more images in your posts if possible and include reflective thought.

cram

Todays lesson in cram. We were re-searching Shakin Moo. We also had disscusins in our groups and shared our ideas with one another. We talked about how Shakin Moo could be improved and started to get some good ideas. I think the group disscusions went well as we worked together.

Shakin Moo Campaign

This cram lesson we were working at parkside. This moring we were discussing about what kind of questions we could ask Chris that owns the shop Shakin Moo. We had come up with a lot of ideas such as branding. This meant what type of colours to use so when you look at it straight away you know that its Shakin Moo. We said what type of customers are they tring to attrack. Also we went to Shakin Moo and talk to Cris about making a slide show on the tv he has and some cool music t go with it.



He is also aiming for Primark cutomers as well as students. We disscused how we could attrack more people and make it advertising more better and effective. Like Cris said we need it to come alive. Shakin Moo's strenth is that its local. Its not far away from customers. They do offers and deals like if you go so many times you get a stamp and when you get 10 you get a free milkshake. When you get 20 you get a t-shirt. I think this is really affective because if more people get t-shirts then while they are walking around they are advertising it more.



After lunch we got into groups and had to disscuse about what and how we are going to make a leaflet to advertise Shakin Moo. We also came up with some really good ideas such as samples of milkshakes for 20p each. We said to charge 20p each because some people take advantage of free stuff. Also we came up a slogo for the samples "try before you buy"

global warming blog

Today in cram we change topic from last week. We are now doing an advert about saving the planet. Me and Hannah choose to do global warming because we thought that it was the most thing that could destroy the Earth. We first brain storm our ideas on to paper and then we went on photo shop and made our advert. We discuss what colours stood out and look eye catching. On photo shop we made the picture as if as the world was coming to an end.





It looks very effective and does send a message to your brain. We then had to present it to the class and had to write a 3 minute speech on paper. I was really quite scared and nervous But in the end i enjoyed it. Hadids group won. He put a lot of detail into his speech. Also he explain all of hes points. Today was ok and cant wait until the next lesson.

Home work

Today in creative media we were split up into two groups. One of them was to do with campaign and the other was acting and filming. I was in the campaign group. The frist thing we did was that we got told a little bit of what campaigning is. We look very quickly in the yellow pages book to see what advert stood out and why. Like did it have a catchy title or did the colours stand out so it caught your eye. Next we then were put into groups of two's and three's. I was working with Hannah. We worked very well as a team but others didn't.




We then had to create our own advert, flyer about food using photoshop. I was realy glad that we were using photoshop because I realy know it well from ICT at manor. Me and Hannah came up with realy good titles and a good logo which we both agreed on.





Then we had to take a photo of our food that we are serving or advertising. This was realy fun we got to make hot chocolate. We used our own ideas to get a realy good angle camera shot of the drink and food. We also added a magazien in there to make it look more realistic.





Im looking forward to next lesson.